Within hours of the sign’s discovery, Ink! Coffee began to issue explanations that in some ways only made things worse.
Ouch. Ink Coffee stumbled in a big way with a sandwich board sign outside their Five Points store. On November 22nd it went viral. No there are protests for the store to apologize or close. Clearly the ad agency and Ink had a blind spot for this marketing campaign. It’s too bad the vandalism happened to the store. Hopefully the neighborhood can put this behind them. Like Rodney King said, “Can’t we all just get along?”